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Strategies for Live Video Monetization

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Live video is more popular than ever. Live video offers a direct, personal connection with your audience. No matter what industry or platform you’re creating for, nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer – giving you the opportunity to monetize your live stream and improve your video monetization platform.

Why You Should Monetize Your Live Video Content

In today’s world, creating and streaming live video is entirely accessible to small businesses and independent creators. There has never been a more even playing field for those looking to start their own live-streamed show.
Video monetization platforms can help you produce professional-looking live stream videos and help you access the platforms of your choice.
Live streaming revenue
Streaming video already accounts for two-thirds of the world’s internet traffic, and the video live streaming industry has increased by 99% in 2020. Successful brands are seizing this opportunity, diving head-first into the live video gold rush.
Grow your fanbase
By incorporating live video into your content production, you will be able to distribute this medium to many different platforms, including social media.
Aside from Facebook, Instagram, Twitter, YouTube, and LinkedIn, emerging platforms like Twitch.tv cater to audiences interested in live streaming. When it comes to live video, there are endless possibilities to keep your audience engaged with your brand.

How to Make Money With Live Videos

Now that we’ve covered why you should monetize your live stream, we have to get into the how. There are many different ways to make money from your live videos, and finding the right model for your business will help you to grow. Here are a few of the most popular monetization models:
1. Donations
Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year.
2. Ads
Think advertisements are just for corporate broadcasters? Think again. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.
3. Lead Capture
Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile.
4. Pay-Per-View Model
If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office.

 

 

Live Video – Exciting Video Marketing Trend for 2022

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Research has found that 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content. Cisco reported that by 2022, video will account for 82% of all online traffic.

Live Video

Live video skyrocketed in importance in 2020 as the pandemic put a halt on in-person events and experiences. It emerged as an essential way for brands to continue connecting with consumers, and today our outlook on what kind of content is “streamable” has been totally transformed.

Live video is being used by everyone from influencers promoting products to music artists holding virtual concerts to Broadway companies streaming full-length productions.

For content marketers, live video should be at the top of the list of video marketing priorities. Even as life is getting back to normal, consumer demand for live video content isn’t going away — it’s growing.

And while consumers prefer video content in general, they engage at a much higher rate when the content is live. On Facebook, for example, users watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions.

Surprisingly, though, only 28% of video marketers intend to use Facebook Live as part of their strategy (and this stat is similar across social media platforms). More B2B Marketers are reporting the use of video email marketing as an effective tool.

The takeaway? Brands have an opportunity to build engagement and gain a competitive advantage by embracing live video right now.

Smartphone Production

Gone are the days when video marketing required expensive equipment and a big production budget. In fact, even brands that can afford those things are turning to smartphones to create more relatable, authentic content.

Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard.

Over the years the campaign has generated more than 15 million submissions and proven that video content created on a smartphone can be indistinguishable from what we see in traditional media.