By 2027, the global live streaming market is expected to reach $247 billion (Market Research Future). Live streaming is an increasingly popular and valuable tool that allows for businesses to connect with audiences in new and exciting ways. Platforms like Instagram, TikTok, and Twitch make it incredibly easy to broadcast and engage with people in […]
The programmatic advertising industry has seen a surge in growth over the past few years, with the trend showing no signs of slowing down. In 2023, programmatic advertising is projected to reach $113 billion in ad spend, accounting for 85% of all digital display ads. In this article, we will discuss the latest online programmatic […]
Programmatic ad campaigns allow marketers to pay for the best option to reach large audiences online. By understanding key performance indicators (KPIs), they are able to determine important metrics that provide pertinent data on their campaign. Media bought through programmatic channels are not as easy to track as set purchases made for mass media. With […]
Many people enjoy watching live streams because they have the opportunity to not only interact with the creator but also with other viewers. There is a human element to the content creation that is an attractive aspect of livestreaming for many viewers. Livestreaming has grown to be one on the largest online markets for creators […]
Live streaming is an ever changing platform that creators use to communicate with their audiences. These streams are constantly developing new standards, audiences constantly expect new unique content, and creators are constantly looking for the best new technology to help them generate their maximum revenue. Since live streaming seems to always be changing, it can […]
In recent years, live streaming has surged as a way to make money. From sharing video game clips, to vlogging, live streaming has developed into an efficient, and strategic way to make money in an amazingly short span of time. Today, there are an enormous number of apps and platforms for creators to stream their […]
Live video is more popular than ever. Live video offers a direct, personal connection with your audience. No matter what industry or platform you’re creating for, nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer – giving you the opportunity to monetize your live […]
Research has found that 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content. Cisco reported that by 2022, video will account for 82% of all online traffic. Live Video Live video skyrocketed in importance in 2020 […]
Live streaming online is a great way to spread your message, increase brand awareness, and cultivate relationships with fans and followers. What Equipment Do You Need for Live Streaming? You can get started with live streaming with a very basic kit, or you can create a more involved setup for a more professional look. Many […]