Archive for month: October, 2021

Live video is more popular than ever. Live video offers a direct, personal connection with your audience. No matter what industry or platform you’re creating for, nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer – giving you the opportunity to monetize your live stream and improve your video monetization platform.

Why You Should Monetize Your Live Video Content

In today’s world, creating and streaming live video is entirely accessible to small businesses and independent creators. There has never been a more even playing field for those looking to start their own live-streamed show.
Video monetization platforms can help you produce professional-looking live stream videos and help you access the platforms of your choice.
Live streaming revenue
Streaming video already accounts for two-thirds of the world’s internet traffic, and the video live streaming industry has increased by 99% in 2020. Successful brands are seizing this opportunity, diving head-first into the live video gold rush.
Grow your fanbase
By incorporating live video into your content production, you will be able to distribute this medium to many different platforms, including social media.
Aside from Facebook, Instagram, Twitter, YouTube, and LinkedIn, emerging platforms like Twitch.tv cater to audiences interested in live streaming. When it comes to live video, there are endless possibilities to keep your audience engaged with your brand.

How to Make Money With Live Videos

Now that we’ve covered why you should monetize your live stream, we have to get into the how. There are many different ways to make money from your live videos, and finding the right model for your business will help you to grow. Here are a few of the most popular monetization models:
1. Donations
Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year.
2. Ads
Think advertisements are just for corporate broadcasters? Think again. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.
3. Lead Capture
Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile.
4. Pay-Per-View Model
If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office.