5 ways live streaming can transform businesses with real-time engagement and growth

/in , /by

By 2027, the global live streaming market is expected to reach $247 billion (Market Research Future). Live streaming is an increasingly popular and valuable tool that allows for businesses to connect with audiences in new and exciting ways. Platforms like Instagram, TikTok, and Twitch make it incredibly easy to broadcast and engage with people in real time. Here are five ways live streaming can be helpful for businesses:

Increased audience reach: Live streaming allows businesses to reach a larger audience by broadcasting their content in real-time to people around the world. Popular social media networks such as Facebook, YouTube, and LinkedIn often integrate live streaming into their platforms. This integration allows businesses to leverage their existing social media presence and followers. These live streams can then be shared, promoted, and discovered through social media channels, amplifying the reach and exposure to a wider audience.

Enhanced engagement and interaction: Live streaming offers an interactive experience, enabling businesses to engage with their audience in real time. Viewers can ask questions, leave comments, and participate in polls or surveys, providing immediate feedback. This fosters a sense of community and strengthens the relationship between the business and its customers. This heightened level of engagement attracts a larger audience and keeps them actively involved throughout the broadcast.

Product demonstrations and launches: Live streaming provides an excellent platform for showcasing and demonstrating products or services. Businesses can use live streams to unveil new products, offer exclusive sneak peeks, or provide in-depth tutorials and demonstrations. This real-time visual engagement can generate excitement, boost product awareness, and ultimately drive sales.

Thought leadership and expertise: Live streaming allows businesses to position themselves as thought leaders in their industry. By hosting live webinars, panel discussions, or Q&A sessions, companies can share valuable insights, industry knowledge, and expertise. This not only builds trust and credibility among the audience but also helps establish the business as a go-to resource for information.

Behind-the-scenes access: Live streaming offers a unique opportunity to provide behind-the-scenes glimpses into the business. By showcasing the people, processes, and day-to-day operations, companies can create a sense of transparency and authenticity. This humanizes the brand and fosters a deeper connection with the audience, leading to increased loyalty and customer advocacy.

These are just a few examples of how live streaming can benefit businesses. The key is to tailor livestream content to align with the company’s goals and target audience and to consistently deliver high-quality, engaging broadcasts.

Exploring the Latest Trends Shaping the Future of Programmatic Advertising

/in , /by

The programmatic advertising industry has seen a surge in growth over the past few years, with the trend showing no signs of slowing down. In 2023, programmatic advertising is projected to reach $113 billion in ad spend, accounting for 85% of all digital display ads. In this article, we will discuss the latest online programmatic industry trends that are shaping the future of digital advertising.

1. Increased Demand for Data-Driven Insights
As advertisers look to make informed decisions and reach the right audience, they are increasingly turning to data-driven insights. The use of data-driven insights helps advertisers understand consumer behavior and optimize their campaigns for maximum impact. In the programmatic space, this trend has resulted in the rise of data management platforms (DMPs) and the use of advanced analytics tools.

2. Growth of Private Marketplaces (PMPs)
Private marketplaces (PMPs) have been gaining traction in recent years as a way for advertisers to access premium inventory in a more controlled and transparent environment. PMPs provide advertisers with the ability to negotiate directly with publishers, allowing for better pricing and more targeted campaigns. This trend is expected to continue as advertisers seek to reach specific audience segments and improve the efficiency of their campaigns.

3. Rise of Connected TV (CTV)
Connected TV (CTV) has emerged as a major player in the programmatic industry, with the number of CTV ad impressions expected to reach 2 trillion by the end of 2022. The growth of CTV is driven by the increasing popularity of streaming services, as well as the growing number of households with smart TVs. Advertisers are taking advantage of this trend by incorporating CTV into their programmatic campaigns, providing them with a way to reach a large and engaged audience.

4. Emergence of In-App Advertising
With the growing number of consumers spending time on mobile devices, in-app advertising has become a crucial part of the programmatic industry. In-app advertising allows advertisers to reach users while they are actively engaged with their mobile devices, providing a more effective way to reach the target audience. This trend is expected to continue, with in-app advertising spending expected to reach $200 billion by 2022.

5. Focus on Privacy and Data Security
As the use of data and technology continues to grow in the programmatic industry, privacy and data security have become a major concern. Advertisers and consumers alike are demanding increased transparency and accountability when it comes to the collection, use, and storage of data. In response, the industry has seen the development of privacy-focused technologies, such as browser-based privacy controls and GDPR-compliant data management solutions.

In conclusion, the online programmatic industry is experiencing rapid growth, driven by the increasing demand for data-driven insights, the growth of private marketplaces, the rise of CTV and in-app advertising, and the focus on privacy and data security. As the industry continues to evolve, advertisers and publishers will need to stay informed and adapt to these trends to remain competitive and successful.

Live Cameras

/in /by

The 5 golden KPI to evaluate your programmatic campaigns

/in /by

Programmatic ad campaigns allow marketers to pay for the best option to reach large audiences online. By understanding key performance indicators (KPIs), they are able to determine important metrics that provide pertinent data on their campaign.

Media bought through programmatic channels are not as easy to track as set purchases made for mass media. With mass media, it is clear how many times an ad is run because it is based on the initial purchase of ad space. However, programmatic advertising inherently functions differently and so it is crucial to know the KPIs that exist because they serve as benchmarks and data points to maximize your success.

Listed below are 5 golden KPIs to evaluate your programmatic campaigns:

  1. Clicks. In the world of programmatic advertising, clicks are the one of the most obvious yet crucial performance indicators. They are an uncomplicated performance metric as it is simply measuring the number of clicks your ad receives. While not all clicks may be deliberate, they still remain an indicator of of the digital landscape.
  2. Reach. To measure the direct effects of an ad campaign, using reach as a metric can be incredibly helpful. Rather than rely on measuring views, reach is determined per person. Therefore, by combining it with other metrics, it can create a broad understanding of the effects of your programmatic advertising.
  3. ROAS. Return on ad spend, or ROAS for short, determines gross revenue for the amount of money that is spent on advertising. It works similarly to the concept of Return On Investment (ROI) by illustrating a bigger picture from which to extrapolate information and help to understand the efficiency of your market spending.
  4. Impressions. As a standard, impressions are a critical metric because they can help you understand how many times a third-party site has displayed an ad. This is a baseline key performance metric that allows better control and maintenance of your ad’s success. It’s important to mention, however, that this does not correlate to the number of times your ad has been seen but simply the amount of times it has shown up in a digital space. 
  5. Conversions. Conversions act as a way to measure the number of times an action has been completed in reaction to an ad display. For example, buying, signing up, and sharing can all act as conversions. One of the most powerful aspects of the conversion metric is that it means that the customer is more likely to interact with that company again as they’ve already shown direct interest.

5 of the largest livestreaming platforms for generating revenue today

/in /by

Many people enjoy watching live streams because they have the opportunity to not only interact with the creator but also with other viewers. There is a human element to the content creation that is an attractive aspect of livestreaming for many viewers. Livestreaming has grown to be one on the largest online markets for creators and companies to grow and generate revenue. The global influence of social media makes it a powerful way to build relationships with an audience. Companies can livestream from their own channels or use other channels to advertise and establish immediate connection with customers. Influencers are key for many of these organizations to maximize their revenue and reach from livestreaming. Their proximity to viewers allow them to interact in real time with potential customers and promote products either verbally or through written chats. 

Here are 5 of the biggest live streaming apps for generating revenue today:

  1. Twitch. While initially built for gamers, Twitch has grown to be one of the most recognizable names in the world of streaming. Many creators have built huge names for themselves on the platform doing anything from cooking, to music, to playing video games. Depending on how many subscribers they have, streamers can make anywhere from a few dollars a month to thousands.
  2. YouTube Live. YouTube Live has recently become a phenomenal way for streamers to connect with fans because of the platforms already well established place in the world of video streaming. Many people are already active YouTube users and so the livestreaming aspect of the platform is just an added extension to a product that people are already familiar with. Viewers can donate to streamers affording them an income from the live content they produce.
  3. Bigo Live. Founded in 2014, Bigo Live is a powerful live streaming app that allows users to stream and interact with other users. You can earn anywhere from a hundred dollars a month to thousands depending on your content and followers. Bigo Live makes use of audience engaging tools such as stickers and gifts that can later be cashed out by the streamer. 
  4. TikTok Live. As one of the largest social media platforms in the world, TikTok affords creators huge opportunities to connect with new audiences. There are specific guidelines that creators must follow to make money on the stream but their livestream feature still exists as a powerful way to gain revenue due to the sheer amount of people on the platform.
  5. BuzzCast. BuzzCast seeks to establish connection between people through any number of different activities. Broadcasters can receive diamonds from viewers that are then converted to cash. Unlike some of the other streaming services, BuzzCast does not rely on one form of content for creators but rather possesses a huge diversity of popular creation options. 

These 5 streaming services are some of the biggest platforms in the world for generating revenue. However, as the market changes so will the competition. New platforms are being created every year and will afford creators and companies new opportunities to cash in on the world of livestreaming. Generating profit on these apps takes consistency and a dedication to the viewers. Despite this, if done correctly it can be a lucrative form of revenue production.

Current Trends in Live Streaming

/in , /by

Live streaming is an ever changing platform that creators use to communicate with their audiences. These streams are constantly developing new standards, audiences constantly expect new unique content, and creators are constantly looking for the best new technology to help them generate their maximum revenue. Since live streaming seems to always be changing, it can be difficult to follow. That is why we are laying out the current active trends in the live streaming community, to help you stay in the loop.

Firstly, it is important to understand the growth of the streaming industry. Between 2019 and 2020, the industry grew by 99%. The following year, the industry experienced  21% growth. This trend in overall growth and development, and consistent increases in revenue is not expected to stop any time soon.

Getting into more specific trends, current audiences are moving away from long stories in live streaming. Enormous numbers of consumers reported to prefer short video content. Platforms like Instagram stories, and TikTok have fully taken advantage of this trend and heavily capitalize on it, dominating the short video content market.

Whether you are interested in learning more about live streaming or not, everyone should be aware of this next trend. Live streamed music is slowly phasing out traditional radio. Whether its creators showing off their playlists, artists releasing new music on live streams, or DJ’s giving a live audience a show, radio stations can not compete with the innovation and versatility of live streaming music. In the next several years, keep an eye out for your favorite radio stations shifting over to live streaming platforms to reach a wider audience.

Radio isn’t the only traditional platform on the decrease. Live television is rapidly losing popularity as well. Many experts believe that live sports will be the first to completely shift over to live streaming platforms. We see it now with many sporting events on ESPN+ and Hulu such as MMA, college sports, and even nationally televised basketball and football games. For many people, this rapid introduction of sports into live streaming platforms has gone unnoticed, so be sure to look out for your favorite programs, and sports to be taken off the air, and added to streaming services.

The last trend I will cover is creator collaboration. Studies definitively show that when creators collaborate in their content, and share the stage, numbers sky rocket. Their combined viewerships and sponsors respond very well to multiple creators working together in their content. This is a trend in live streaming that will be around for a long time as there is a direct correlation from creator content collaboration, and total number of streams and profit.

Top 5 Best Platforms for Live Streaming

/in , /by

In recent years, live streaming has surged as a way to make money. From sharing video game clips, to vlogging, live streaming has developed into an efficient, and strategic way to make money in an amazingly short span of time. Today, there are an enormous number of apps and platforms for creators to stream their content, and for new streamers, it may be difficult to decide which platform is best for them. Because of this, we decided to lay out our top five choices for the best platforms to help you make money from your livestreams.

#1: Youtube Live

Youtube Live is the perfect platform for more experienced streamers with a larger following. This platform has built in functions that produce statistical reports on creators’ streams. If you choose to stream on Youtube live, you’ll have access to lots of extremely useful data for growing and monetizing your audience. Additionally, this platform gives you the option to archive your streams, allowing both you, and your audience to go back and rewatch live content.

#2: Twitch

When it comes to gaming, twitch is the ideal platform. In fact, it is the largest streaming platform in the world for gamers. Twitch offers a live chat feature which allows creators to interact and engage with their audience in real time. This will help you as a creator foster relationships with your viewers.

#3: Instagram Live

For individuals who have a large social media presence and are looking to become streamers, Instagram Live is the platform for you. The moment you decide to start streaming, all of your followers will be notified, and may tune in to your Instagram story. This is a great platform for gaining, and maintaining a large audience in a short span of time. Additionally, Instagram is one of the largest social media services in the world. Over 1 billion people worldwide have Instagram accounts. Furthermore, 500 million people per day tune in to watch instagram stories. If you want to grow your following in the fastest way you can, Instagram Live is the recommended platform.

#4: UStream

Although not as popular as some of the other streaming platforms, UStream has one of the best audience interaction features in the market. Creators can instantly chat and poll millions of people at a time. Additionally, facebook and twitter feeds are integrated into the software, allowing creators, and viewers to discuss trending topics, and news with ease. This platform also notifies viewers when their favorite creators are scheduled to go live.

#5: Vimeo

When it comes to reliability, Vimeo is always a sure thing. The software used on this platform was designed to handle unlimited streams, viewers, and content. Because of this, youll never have to worry about any technical difficulties. This award winning software also comes with a 24/7 live support feature, so both creators and viewers are able to ask representatives anything they may need help with. For new streamers looking to get started, vimeo is a great and easy platform to master your streaming skills on.

Strategies for Live Video Monetization

/in /by

Live video is more popular than ever. Live video offers a direct, personal connection with your audience. No matter what industry or platform you’re creating for, nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer – giving you the opportunity to monetize your live stream and improve your video monetization platform.

Why You Should Monetize Your Live Video Content

In today’s world, creating and streaming live video is entirely accessible to small businesses and independent creators. There has never been a more even playing field for those looking to start their own live-streamed show.
Video monetization platforms can help you produce professional-looking live stream videos and help you access the platforms of your choice.
Live streaming revenue
Streaming video already accounts for two-thirds of the world’s internet traffic, and the video live streaming industry has increased by 99% in 2020. Successful brands are seizing this opportunity, diving head-first into the live video gold rush.
Grow your fanbase
By incorporating live video into your content production, you will be able to distribute this medium to many different platforms, including social media.
Aside from Facebook, Instagram, Twitter, YouTube, and LinkedIn, emerging platforms like Twitch.tv cater to audiences interested in live streaming. When it comes to live video, there are endless possibilities to keep your audience engaged with your brand.

How to Make Money With Live Videos

Now that we’ve covered why you should monetize your live stream, we have to get into the how. There are many different ways to make money from your live videos, and finding the right model for your business will help you to grow. Here are a few of the most popular monetization models:
1. Donations
Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year.
2. Ads
Think advertisements are just for corporate broadcasters? Think again. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.
3. Lead Capture
Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile.
4. Pay-Per-View Model
If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office.

 

 

Live Video – Exciting Video Marketing Trend for 2022

/in , /by

Research has found that 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content. Cisco reported that by 2022, video will account for 82% of all online traffic.

Live Video

Live video skyrocketed in importance in 2020 as the pandemic put a halt on in-person events and experiences. It emerged as an essential way for brands to continue connecting with consumers, and today our outlook on what kind of content is “streamable” has been totally transformed.

Live video is being used by everyone from influencers promoting products to music artists holding virtual concerts to Broadway companies streaming full-length productions.

For content marketers, live video should be at the top of the list of video marketing priorities. Even as life is getting back to normal, consumer demand for live video content isn’t going away — it’s growing.

And while consumers prefer video content in general, they engage at a much higher rate when the content is live. On Facebook, for example, users watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions.

Surprisingly, though, only 28% of video marketers intend to use Facebook Live as part of their strategy (and this stat is similar across social media platforms). More B2B Marketers are reporting the use of video email marketing as an effective tool.

The takeaway? Brands have an opportunity to build engagement and gain a competitive advantage by embracing live video right now.

Smartphone Production

Gone are the days when video marketing required expensive equipment and a big production budget. In fact, even brands that can afford those things are turning to smartphones to create more relatable, authentic content.

Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard.

Over the years the campaign has generated more than 15 million submissions and proven that video content created on a smartphone can be indistinguishable from what we see in traditional media.

How to Set Up Your Live Stream Equipment

/in , , , /by

Live streaming online is a great way to spread your message, increase brand awareness, and cultivate relationships with fans and followers.

What Equipment Do You Need for Live Streaming?

You can get started with live streaming with a very basic kit, or you can create a more involved setup for a more professional look. Many common social media channels like YouTube, Facebook, Instagram, and Twitch make it easy to create a live stream right from the app. In many cases you’ll only need a cell phone and internet access to get started.

Streaming Equipment for Every Budget and Level
If you’re just starting out with live streams, don’t feel like you need to make a big investment right away. It’s a good idea to research different setups and the kinds of live streams they’re used for before you start shopping. Here are a few common setups to consider:

Entry Level Streaming Equipment Wi-Fi Camera Setup

  • Smartphone, tablet, or webcam
  • Tripod (optional)
  • Wi-Fi Connection

Ideal For: Video Blogs and Podcasts

Intermediate Level Streaming Equipment: Single HD Camera Setup

  • HD Video Camera or Camcorder
  • Tripod
  • Video Encoder
  • Portable Wi-Fi Device

Ideal For: Video Blogs, Podcasts, Small Seminars and Events

Professional Level Streaming Equipment: Multi-Camera Setup

  • Multiple HD Video Cameras or Camcorders
  • Tripods
  • Video Encoder
  • Audio Mixer
  • Computer Graphics Software
  • Portable Wi-Fi Device

Ideal For: Concerts, Church Services, Theater Plays, and Surveillance